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Property Declarations and Accessors.................................................................................................122 A Property Example ............................................................................................................................123 Using a Property .................................................................................................................................124 Properties and Associated Fields .......................................................................................................125 Performing Other Calculations............................................................................................................127 Read-Only and Write-Only Properties.................................................................................................128 An Example of a Computed, Read-Only Property ...............................................................................129 Example of Properties and Databases................................................................................................130 Properties vs. Public Fields ................................................................................................................130 Automatically Implemented Properties ..............................................................................................131 Static Properties .................................................................................................................................132

344 346

Instance Constructors..................................................................................................133

You will create a method that loads an asset into a Model variable, initializes its Bone matrix array, and saves the global BoundingBox into the Tag property of the Model.

Constructors with Parameters............................................................................................................134 Default Constructors...........................................................................................................................135

atabase marketing as we know it today began in the early 1980s. Its rise was chronicled and boosted by the National Center for Database Marketing, which was started by Skip Andrew in 1987 and has continued to hold conferences twice a year ever since. At rst, many companies had heard of it, but few were actually practicing it. By 1995, however, every American company knew what it was, and most had appointed a director of database marketing. The practitioners became like religious converts. They believed in it. Inside industry, some companies, including Kraft Foods, American Airlines (and many other airlines), American Express, Hallmark, JC Penney, Neiman Marcus, MCI, and scores of others, formed huge databases. The idea was that the company could reach its customers directly (instead of through mass marketing) and build their loyalty by direct communications. In most cases, it worked. Marketers soon learned how to set up control groups to prove whether what they were doing was working. They became skillful at what they were doing. At rst, these large databases were maintained on mainframes, with smaller databases kept on midrange computers. With the advent of the PC and servers, however, all large databases moved to servers, and small databases were maintained on PCs. Companies that kept their data on mainframes found that they were having considerable trouble keeping up with the twists and turns of the database marketing revolution. One twist was the need to create a relational database, which is the optimum format for database marketing. What that means is that for

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Static Constructors ......................................................................................................136

Example of a Static Constructor .........................................................................................................137 Accessibility of Constructors ..............................................................................................................137

Figure 1-2

Object Initializers .........................................................................................................138 Destructors ..................................................................................................................140

Calling the Destructor.........................................................................................................................141 The Standard Dispose Pattern ............................................................................................................143

A marketing database gets data from the operational database, if there is one. These data consist of a summary of monthly transactions. But the marketing database also includes much more. It gets additional data from Preferences and pro les provided by the customers Promotion and response history from marketing campaigns External sources, such as Experian, Donnelly, and Claritas Lifetime value and RFM analysis, leading to creation of customer segments Modeling for churn and next best product The marketing database passes data back to the operational database. It may advise the operational database The segment that each customer has been placed in, which may lead to operational decisions. Gold customers, for example, may get different operational treatment. Expressed customer preferences, which lead to different operational treatment; e.g., smoking or nonsmoking rooms are assigned automatically.

Comparing Constructors and Destructors . .................................................................144 The readonly Modifier. ................................................................................................145 The this Keyword . .......................................................................................................147 Indexers .......................................................................................................................148

What Is an Indexer ..............................................................................................................................149 Indexers and Properties........................................................................................................................149 Declaring an Indexer ............................................................................................................................150 The Indexer set Accessor .....................................................................................................................151 The Indexer get Accessor .....................................................................................................................152 More About Indexers ............................................................................................................................152 Declaring the Indexer for the Employee Example. ...............................................................................153 Another Indexer Example .....................................................................................................................154 Indexer Overloading..............................................................................................................................155

Tip You can use the Tag property of the Model to store any object. In this example, you ll use it to store

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